Best Face Forward – Men’s Grooming


Best Face Forward – Men’s Grooming

Men’s grooming is big news. Once a much unloved part of the beauty world, it’s now a sophisticated, multi-billion pound industry and one of the fastest growing sectors in the business.

Whether you enjoy the daily rituals of exfoliating, cleansing and shaving or just indulging in a new sharp scent, the bathroom routine has evolved well beyond a mere splash of warm water and with innovative formulas to boot it’s never been easier to reinvigorate
your grooming routine.

Sensitive, oily, rough or smooth, every skin type needs to follow the basics: cleanse, shave and moisturise. A simple, regular grooming routine is the perfect way to get a real skin pick-me-up with minimal fuss. Here’s my pick of the best products keep skin in tip-top condition.


Remove daily dirt and impurities morning and evening with gentle cleansing. Our Deep Cleansing Face Wash contains soothing aloe, invigorating green tea and seaweed for effective cleansing that leaves skin soft and smooth.


For oilier complexions, our Peppermint, Tea Tree and Eucalyptus Face Wash has the added antibacterial power of lavender and tea tree to help keep skin blemish free, while sensitive or dry skins will benefit from the soothing properties of chamomile in our iconic Carrot Butter Cleanser.



Hair-free or hirsute, the beard has been one of the most hotly discussed areas in men’s grooming for years. If you do choose to shave, make sure you choose a rich shaving cream like our Shaving Cream formulated with aloe and sandalwood to condition, nourish and protect skin, and ensure a smoother shave with less nicks.


If you do have easily irritated skin, shaving in general can prove to be problematic. Always, shave against the grain to avoid ingrown hairs and razor burn and follow with a soothing oil like our Skin Rescue Oil, which helps to restore elasticity to dry skin and reduce scarring.



Improve skin texture, tone and radiance by completing your routine with a blast of moisture. Our Moisture Cream nourishes, soothes, calms and repairs with a blend of plants and herbs to help skin stay soft and smooth all day. Oilier skins still need hydration so opt for a lighter formula that will energise, refresh and hydrate.


Our Ultra Light Moisture Gel is infused with antioxidants to help revitalise and energise, while licorice will help to soothe and keep skin comfortable.


The extras

Now you’ve mastered the basics, amp up your routine and invest in a mask. If you’re short on time but don’t want to scrimp on skincare, our Collagen Boost Mask will instantly lift, tighten and brighten the complexion, giving you a ‘facial effect’ in the fraction of the time.


And don’t forget to look after the eye area. The skin under your eyes is a lot thinner than the skin on the rest of your face so taking time to keep this area healthy is crucial. Drinking water will help keep dark circles at bay, while our Lip & Eye Cream will help reduce the appearance of puffiness and fine lines. It’s also perfect for hydrating dry, chapped lips.


The finishing touch

As the Baz Luhrmann song implores, “If I could offer you only one tip for the future, Sunscreen would be it”. Our Cellular Protection Sunscreens protect against UV and are 100% environmentally friendly and biodegradable, making them safe to all aquatic life and humans. Apply daily to keep skin protected and hydrated all summer long.


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