How what I choose to wear makes me feel empowered by Baukjen, Founder and Creative Director of Baukjen, the London-based womenswear brand
Life is an extremely busy juggling act and it’s the same for every woman I know. The brand ‘Baukjen’ evolved because I wanted to offer effortless outfits to women with busy lifestyles. It’s about those key pieces a woman needs in her wardrobe. A small but strong sartorial capsule collection can not only leave you feeling empowered, but act as a uniform of confidence. Women have many aspects to their life. I want Baukjen to be there for them.
What’s my day-to-day wardrobe? Firstly, comfort is key. ‘Contemporary, yet forever’ is my overall aesthetic and I can’t surpass luxury premium fabrics that feel as good as they look. Fashion should be fun and always leave the wearer feeling empowered. For me it’s the sartorial basics that do that. My picks?
I can’t get enough of these buttery soft stretch leather leggings. Stylish and fashionable yet easy and versatile. Every time I wear them I feel at once – powerful, confident and feminine.
Sian Roll Neck
Being ‘empowered’ doesn’t always translate to being fashionably bold. A simple and definitive winter knit is a must-have. I wear mine with everything.
Denim has an iconic fashion status. Pared back, effortless, stylish and chic. Versatility? It ticks every box.
I’ve come to rely on premium jersey. It hangs and drapes beautifully and feels wonderful on. I’m tapping into a timeless trend this season and wearing the effortless contemporary polka dot top in premium jersey.